What is a Marketing Funnel and How Does it Apply to Your Private Practice?

Marketing your private practice can be really intimidating and overwhelming. At the Connected Private Practice we help you create a marketing strategy that connects with your ideal clients.

The heart of every marketing strategy is the marketing funnel. A marketing funnel is a tool used to show how potential clients of your private practice learn about your business and become aware of your brand in order to purchase a service. The service in this case is therapy in some form or another. 

The marketing funnel for your private practice should show a model of several phases of customer engagement to your business. Clients purchase services from you because you build a relationship with them and they feel like you have the solution to their pain. 

Basically a marketing funnel for private practice should document the following phases.

Phase One: Awareness: This is where a potential client becomes aware of your business as a potential solution to their pain.

Phase Two: Consideration: This is where your potential client considers your private practice as a solution to their pain. They compare you to other options to help with their pain. This is where you have to explain to your potential clients that your private practice is the best solution to help with their pain.

Phase Three: Call to Action: The call to action is where the client actually engages with you for the purpose of the sale conversion. This is where you set up the free consultation or schedule the first appointment. 

Phase Four: A happy client: A happy client will preach the gospel of your brand from the mountain tops. This is where the client that you have helped with their pain actually helps pay it forward to your business from a marketing perspective. They share their experience with others because you were the solution to their pain. 

A marketing funnel has to really account for how a potential client moves through the first three phases. If you served your client and helped them with their pain, they will take care of phase four. 

From awareness through call to action a marketing funnel for private practice really has to be dialed in and laid out. It has to be executed with consistency and quality. 

At The Connected Private Practice we help you understand and build this funnel. WE also help you do this for each service you offer. Yes, if you serve more than one population of clients you should have a marketing funnel in place for each one. In reality you will have multiple marketing funnels for your private practice. 

Book a free consultation to start setting up your marketing funnels today!