Copy is the Cornerstone of Any Marketing
So many of us private practice business owners just think that we can hang a shingle and our business will be booming with clients. That simply is not true. We really need to have a marketing process in place in order to reach potential clients.
As much as we want to “hack the system” with SEO (search engine optimization) or online ads, we still have to engage the potential client with something of value before they will sign up for our services. You can pay for all the traffic to your website that you want, but it will not amount to conversions to new clients if they do not feel like your business is the solution to their problems. That is what marketing is all about. Positioning your business to be the solution to your potential client’s pain or problem.
Good copy used in marketing should start building the relationship with your ideal clients. Relationship building breaks down barriers to entry for your potential clients.
Copy is used in all things marketing for your private practice business. Your website, social media presence, brochures, and ads should all start with copy that is geared toward and focused on building that relationship. Through consistency with that copy you will build trust with potential clients.
At The Connected Private Practice we start with identifying the ideal client. We take the time to really understand them in order to speak to them through engaging copy. Once you understand your ideal client you can start to speak to them in their vocabulary and reach them at a deeper level.
Writing good and engaging copy for your potential clients will never go out of style when it comes to marketing. Mastering this tool and developing the muscle it takes to use it is really key to connecting with people. Writing copy is also a long game. Putting it on your website in a blog will ensure that this material will always be there for people to find. They certainly will find it over time.
Unfortunately there is no get rich quick scheme here when it comes to marketing. The tried and true methods of engaging your potential clients will always stay the same at the core. The platforms or places you reach your potential clients may come and go, but the key of good copy will never go away.